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Hello, I am Nurma

I help businesses drive traffic, leads, and sales through Google Ads, SEO strategies, and data-driven analytics.

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How I Simplified My Work with Project Management Tools

Project management used to mean spreadsheets, emails, and sticky notes cluttering your workspace.Can you believe that we’ve come so far now?Today, project management apps bring everything together in one streamlined platform, making it easier than ever to collaborate and hit those deadlines.These apps brought order to the chaos, organizing tasks, timelines, and even my sanity in one place. Whether I’m working on a simple project or juggling a dozen deadlines, having the right tool has made all t...

Inbound Marketing vs Outbound Marketing: What’s The Difference?

When it comes to marketing, you’ve probably heard the terms inbound marketing and outbound marketing thrown around. But what’s the real difference between the two? And which one should you be using to grow your business?Imagine you’ve been struggling to figure out how to improve your email open rates, and you come across a blog post that gives you clear, actionable tips.Or maybe you subscribe to a newsletter where the company shares valuable content like case studies, tips, and tutorials. That’s...

The Feeling Alone in the Office: Should I Give Up Trying?

Do you ever feel lonely even with the company of people?I love my current workplace. The office meets fine standards, with fine facilities (though my laptop is definitely need a refresh! :D). I cherish the friendships I’ve formed here; everyone is friendly, and there isn’t an annoying person in sight.Admittedly, some of my friends can be annoying at times, but I don’t hold it against them. It’s their attitude that I don’t like, not the person themselves. Despite that, I can still interact with t...

My Google Ads Accounts are Suspended and Appealing Does Not Help

Learn from my experienceAfter nearly 9 years of delving into optimizing organic traffic for websites, I’ve finally made my next move: delving into paid traffic, specifically Google Ads.The reason behind my decision to explore Google Ads wasn’t particularly remarkable; the company assigned me to it!There’s a project that requires resources to manage previously launched Google Ads, which have been running since 2020. Unfortunately, they lost the person who created and managed it before, as they ha...

On My Quest to Escape The 9 to 5 Matrix

What’s the best job without having to go to office to live your life freely in this world?Do you ever find yourself questioning why you have to go to work every day? Trapped in the endless cycle of monotony, day in and day out, waking up to the shrill sound of the alarm clock, dragging yourself out of bed to face another mundane day in the corporate world. This soul-crushing routine had left me weary, both physically and mentally.It all began with a simple realization — an awakening of sorts. I...

Google Ads is Useless…

Until I learn these essentials...Picture this: You’re diving into Google Ads, adjusting budgets, tweaking campaigns, and creating ad copy that feels spot-on. You’re drawn by the promise of instant traffic and the chance to be at the top of Google’s search results.But then it hits you — Google Ads isn’t the magic solution it might seem.Sure, it’s a powerful tool, but it’s not for every business, and it’s certainly not something you can just jump into without understanding a few important things.A...

Google Ads is Useless…

Until I learn these essentials...Picture this: you’ve dabbled in Google Ads, tinkering with campaigns, adjusting budgets, and meticulously crafting ad copy. You’ve seen the allure of instant traffic, the promise of being catapulted to the top of Google’s search results.But amidst the whirlwind of optimization and targeting, a realization dawns upon you — Google Ads isn’t the silver bullet for every business. It’s a powerful tool, yes, but only when wielded with precision and clarity of purpose....

My Co-worker Asked Me to Edit His ChatGPT Generated Article

Here’s what I said to him…My co-worker, who isn’t a writer but a developer tasked with publishing an article, reached out to me for help. Being more familiar with writing, he sought assistance in transforming his ideas into a compelling narrative. Turning to ChatGPT, he generated a short article on a specific topic, hoping it would suffice.Upon reading the article, I quickly realized that it was entirely generated by ChatGPT, lacking any personal touch. Despite his efforts in providing prompts t...

The Struggle of Writing a Portfolio as Content Writer

In the vast expanse of the digital realm, where words dance across screens and narratives weave through cyberspace, lies the journey of a content writer, my journey.For nine years, I have navigated this landscape, penning stories, crafting messages, and breathing life into ideas. Yet, amidst the myriad of projects and the crescendo of deadlines, there remained a silent endeavor — a portfolio, a chronicle of my professional odyssey.It began with a spark — an aspiration to carve my niche in the wo...

Climbing the Google’s Ranks: Here’s an Insights from a 9-Year Content Writer in the Field

I’ve had the privilege of writing hundreds of articles throughout my career, and I’m grateful that many of them have found their place on the #1 page of Google SERP. Here’s what I’ve learned along the way…When the goal of your article is to rank on the first page of Google SERP, you must understand that your writing must cater to algorithms. In such cases, adhering to basic principles of SEO (Search Engine Optimization) is essential.While SEO practices can vary widely, they all have fundamental...

In the Digital Wilderness: Seeking the Lost Art of Reading for Pleasure

In the bustling heart of the digital age, where screens flicker like modern-day campfires and information flows ceaselessly like a mighty river, there lies a quiet lament echoing through the corridors of our collective consciousness.It whispers softly in the minds of those who dare to pause amidst the relentless march of progress, a longing for a simpler time when words were not merely vessels of knowledge but also enchanting melodies that danced upon the soul.Once upon a time, in the hazy realm...

Struggling to Move On: A Journey of Stagnation and Insecurity in Content Writing Role

While content writing presents its challenges, and the journey often feels unrewarding, I’ve persevered through nearly nine years in this field. Despite the difficulties, I’ve remained committed to this path, even though it’s difficult to comprehend, even for myself. The career has felt stagnant, with income levels remaining unchanged, and the job descriptions within the company unclear and ambiguous.“But why have I stayed, though?”I frequently ask myself this question and often find myself at a...